The money we spend so easily in our daily lives can make a huge difference to people living in disaster areas. “Small Change, Big Difference” is a campaign that makes people aware of this fact and helps provide emergency aid.
‘Glamorous’ in a disaster area
Check out all of the fascinating photos that almost ridicule wealth inequality.
What is the story behind this campaign?
Eight years ago, Cordaid People in Need, the Cordaid brand that helps provide emergency aid, launched a campaign called “Small Change, Big Difference” (Kleingeld, Groot Verschil). Although this campaign hasn’t been promoted for eight years, the images are still out there, online. And they are now being found by people and organizations from all over the world.
> Read the story behind the campaign
The campaign reached a staggering 42 million people.
Do you want to know how many people this campaign reaches on Facebook and Twitter? Here, you will find all the facts and figures.