Each year, on the 21st of August, World Entrepreneurs’ Day is celebrated to create awareness for entrepreneurship, innovation and leadership around the world. This is a day for those who start and grow their own businesses in a variety of sectors, working hard as founders, innovators, designers, producers, and contractors.
Workers at EthioGreen baking typical Ethiopian flatbread. Image: Mickael Franci.
Resilient Business Development
Cordaid’s work in Private Sector Development aims to provide these entrepreneurs with the tools and knowledge to take their businesses even further.
Many of the people we work with operate their small and medium-sized enterprises in fragile and conflict-affected settings, which while constituting valuable roles in the economy, brings its own challenges and risks.
Today, Cordaid is sharing an inspiring entrepreneurs’ story. On World Entrepreneurs’ Day, we will be taking a look at the challenges, the hurdles, and the successes of Sierra Leonean entrepreneur Mrs. Koroma, who we have worked with in the past as she has made her business flourish.
Little Lamb Event & Bridal
This month, Mrs. Koroma celebrated the opening of her store in Freetown, Sierra Leone’s capital city. Rows of multi-colored ribbon adorned the entrance to her shopfront, as she officially opened her shop to the general public. After inviting everyone inside, she shared her story of the hurdles and obstacles she faced in her efforts to starting her business.
Before starting her business, Mrs. Koroma was working two jobs to support herself. After taking a step back to look at her future dreams and aspirations, she drew up a business plan for where she wanted to take herself moving forward.
Initially, she received much condemnation and skepticism towards the idea of opening her own business. After presenting her plan to the church community and her family, however, she received the support she needed to find a location for her shop. She then secured a proprietor training from Cordaid, and a financial grant from UN Women. These factors, combined with her determination, patience, and hard work, saw her business plan finally come to fruition.
Little Lamb Event & Bridal now provides confectionary services, bridal and party dresses, men’s, ladies’ and children’s wear, shoes, and bags. Mrs. Koroma continues to see her business grow, expanding her staff numbers and seeing more happy customers with each day. This has helped open new employment opportunities, as well as support the livelihoods of all those working at Little Lamb Event & Bridal.
At Cordaid, we work with small and medium-sized enterprises like Little Lamb Event & Bridal, in some of the world’s most fragile and conflict-affected contexts. Read more on our projects in the Private Sector Development unit or watch these videos on our work strengthening business development in Sierra Leone and Ethiopia.